Vietnam is a country that is rapidly growing and changing in many aspects. One of the most notable shifts is the increase in health awareness among the Vietnamese population, leading to a rise in demand for healthy beverages. In response, several beverage companies have introduced a range of juice brands, tapping into this growing market.
This article focuses on the top juice brands in Vietnam, including their history, products, and their contribution to the booming juice market in Vietnam.
The Booming Juice Market in Vietnam
- In recent years, the Vietnamese people have become more conscious about their health as there has been a significant rise in diabetes, high blood pressure, and cancer. This newfound awareness for well-being has led to a shift in the trend of beverage consumption, with Vietnamese people now leaning towards healthier drinks that are nutritious and low in sugar.
- As a result, consumers are willing to pay more for healthier products, spending less on carbonated soft drinks. The revenue growth of carbonated soft drinks in Vietnam has fallen from 27.9 percent in 2011 to 9.3 percent in 2019 and is predicted to continue to fall in the future.
- Meanwhile, healthy natural beverage value sales reached 4.9 billion USD in 2019 and are projected to further rise. The healthy beverage that suits this new trend of drinks is preferably those of organic, natural origin, with juice, especially packaged juice, becoming a popular choice for Vietnamese consumers.
Top Juice Brands in Vietnam
Tropicana by Suntory PepsiCo
PepsiCo is a fast-moving consumer goods (FMCG) corporation, specializing in food and beverage, and is presented in over 200 countries. In 2013, Suntory PepsiCo Vietnam was established with 100 percent foreign investment, as a joint venture between Suntory and PepsiCo.
In 1998, PepsiCo acquired Tropicana, an American multinational company that primarily makes fruit-based drinks, and has since become the leading brand in the Vietnamese juice market. Its iconic orange juice brand, Twister, is commonly chosen by Vietnamese consumers.
Minute Maid by Coca-Cola
Coca-Cola is a big player in the beverage industry of Vietnam, dominating the non-alcoholic drinks segment together with Suntory PepsiCo, taking over 41 percent of the market share. In recent years, Coca-Cola has been aiming for products that are healthier and more nutritious, adapting to the healthy lifestyle of Vietnamese consumers.
Minute Maid is a beverage product line, mostly associated with orange juice and lemonade. Owned by the Coca-Cola company, Minute Maid distributes over 100 of its products around the world. In Vietnam, Minute Maid mainly distributes orange juice and milk fruit juice.
Vinut by Nam Viet
Vinut Juice is a refreshing and nutritious beverage that has gained popularity in recent years due to its health benefits and unique taste. This juice is made from a combination of different fruits, including guava, passion fruit, orange, pineapple, and mango. The blend of these fruits creates a delicious and exotic flavor that is sure to satisfy any thirst.
The process of making Vinut Juice involves collecting the ripe fruits and washing them thoroughly to remove any dirt or debris. Once cleaned, the fruits are cut into small pieces and placed into a blender along with water. The mixture is blended until it becomes smooth, and then strained through a fine mesh sieve to remove any pulp or seeds.
One of the main health benefits of Vinut Juice is its high nutritional content. The fruit combination used in this juice is rich in essential vitamins and minerals, including vitamin C, vitamin A, calcium, iron, and potassium. These nutrients are vital for maintaining good health, reducing inflammation, boosting immunity, and preventing chronic diseases.
Furthermore, Vinut Juice is an excellent source of antioxidants, which protect the body against free radicals that can cause cellular damage and lead to disease. The combination of fruits used in this juice contains high levels of flavonoids and carotenoids, which are powerful antioxidants that neutralize harmful substances in the body.
Another benefit of Vinut Juice is its ability to aid digestion and promote gut health. The fruits used in this juice are high in fiber, which helps regulate bowel movements and prevent constipation. Additionally, the enzymes found in these fruits help break down food and improve nutrient absorption.
Vinut Juice is also a great option for those looking to maintain a healthy weight or lose weight. The low-calorie content of the juice makes it an ideal alternative to sugary drinks like soda or juice concentrates. It can be consumed as a pre-workout drink or as a post-workout recovery drink to replenish lost fluids and nutrients.
Vfresh by Vinamilk
Vinamilk is Vietnam’s largest dairy company, founded in 1976. They have since diversified their portfolio to include other beverages such as coffee, tea, and juice under the brand name Vfresh. Vfresh is made from fresh fruits and vegetables with no added preservatives or artificial sweeteners. The juice range includes flavors such as carrot, red apple, mixed berries, and grapefruit.
Vinamilk’s commitment to using high-quality ingredients has helped them earn a loyal following among Vietnamese consumers.
TH true Liquidby TH Group
TH Group is one of Vietnam’s leading companies in the agriculture and dairy industry with a focus on organic products. In 2018, they launched TH true JUICE, a range of natural fruit juices made from fresh fruits sourced from their own farms. The company aims to provide customers with healthy and nutritious juice options that are free from preservatives, colors, and artificial flavors.
Their product range includes apple, orange, banana, and mixed fruit juices, all of which are popular among Vietnamese consumers.
Juice Smile by Nafoods
Nafoods is a Vietnamese company that specializes in supplying high-quality fruit and vegetable products to international markets. In 2019, they launched their juice brand, Juice Smile, offering customers a range of tropical fruit juices such as passion fruit, mango, and pineapple. The company’s mission is to provide customers with healthy and nutritious products while supporting local farmers in Vietnam.
Overview of TOP JUICE BRANDS IN VIETNAM
TH true JUICE by TH Group offers natural fruit juices made from fresh fruits sourced from their own farms, while Juice Smile by Nafoods provides customers with tropical fruit juices using high-quality ingredients that support local farmers in Vietnam. Finally, Vinut by Nam Viet aims to provide affordability while still delivering high-quality juice options to Vietnamese consumers.
Tropicana by Suntory PepsiCo is the leading brand in the Vietnamese juice market, offering a range of fruit-based drinks, including their iconic orange juice brand, Twister. Minute Maid by Coca-Cola has also adapted to the healthy lifestyle trend by introducing healthier and more nutritious products, mostly associated with orange juice and lemonade. Vfresh by Vinamilk, on the other hand, uses only fresh fruits and vegetables to create a range of juice flavors without added preservatives or artificial sweeteners.
In summary, the rise in health awareness has led to a significant shift in beverage consumption in Vietnam, with consumers leaning towards healthier drinks that are nutritious and low in sugar. In response, several beverage companies have introduced a range of juice brands that cater to this growing market. The top juice brands in Vietnam include Tropicana by Suntory PepsiCo, Minute Maid by Coca-Cola, Vfresh by Vinamilk, TH true JUICE by TH Group, Juice Smile by Nafoods, and Vinut by Nam Viet.