The juice industry is a multi-billion dollar market globally, with people consuming juices not just for thirst, but also as a healthy drink option. From classic orange juice to trendy cold-pressed concoctions, juices are a daily staple for many. With the rising popularity of juicing and juice cleanses, more and more brands are entering the market, providing innovative flavors and juice options.
The juice industry is dominated by some key players who lead in sales, distribution reach, brand awareness and consumer loyalty. Here are the 10 biggest juice companies and brands ruling the world today:
1. PepsiCo
Founded in 1965 and headquartered in New York, PepsiCo is one of the leading food and beverage companies worldwide. Their juice portfolio includes Tropicana, Naked and Izze juices which have a significant share of the global juice market.
Tropicana, acquired in 1998, is one of PepsiCo’s billion dollar brands. As an instantly recognizable name in orange juice, it holds the dominant position in the chilled orange juice category. Tropicana sells fruit juices, juice drinks and smoothies through extensive distribution networks.
Naked Juice, acquired in 2007, is a popular fruit and vegetable smoothie brand sold across North America. PepsiCo’s Izze brand offers sparkling juices and juice blends.
2. Coca-Cola
The Coca-Cola Company of Atlanta, Georgia is a beverage corporation known primarily for its flagship product Coca-Cola. Coca-Cola is the world’s largest juice and juice drink company with the brands Minute Maid and Simply Orange under its belt.
Minute Maid, launched in 1945, is Coca-Cola’s major juice brand. It is sold in over 100 countries and offers orange juice, juice drinks, lemonades and fruit punches. The Simply Orange brand sells not-from-concentrate orange juice and juice drinks.
Through strategic acquisitions and partnerships, Coca-Cola continues to expand its share in the global juice market.
3. Vinut soda water
Vinut Beverage is a brand that specializes in creating unique and healthy beverages for consumers to enjoy. The company was founded with the goal of providing drinks that are both nutritious and delicious, using only the best ingredients and innovative techniques.
The range of beverages offered by Vinut Beverage is diverse, catering to different tastes and preferences. They have a variety of juices, smoothies, tea blends, and kombucha, all made from natural ingredients and without any preservatives or artificial flavors. Each drink is carefully crafted and tested to ensure that it delivers a satisfying taste experience while also providing the nutrients that the body needs.
One of the key features of Vinut Beverage is their commitment to using organic and locally sourced ingredients whenever possible. This not only ensures that the drinks are of the highest quality but also supports local farmers and reduces the carbon footprint of the products. All of the fruits and vegetables used in the drinks are selected for their freshness and nutritional value, and the tea leaves are handpicked to ensure optimal flavor.
Another aspect that sets Vinut Beverage apart is their focus on sustainability. The company uses eco-friendly packaging materials such as glass bottles and biodegradable cups, which can be recycled or reused. They also operate a zero-waste policy in their production facilities and actively seek to reduce waste in all aspects of their business operations.
4. Welch Foods
Welch’s is a family-farmer owned cooperative founded in 1869 and headquartered in Massachusetts. It is one of the world’s largest processors of Concord and Niagara grapes.
Welch’s is renowned for its grape juices, jams, jellies and grape-based products. Concord grape juice from Welch’s has been a traditional favorite and staple juice in American households for decades.
In addition to 100% grape juices, Welch’s sells blended fruit juices, juice cocktails, refrigerated juices and vinegar. Through its partnership with Fruit2O, Welch’s offers flavored waters as well.
5. Ocean Spray
Another agricultural cooperative based in Massachusetts, Ocean Spray was formed in 1930 by three cranberry growers. It is currently owned by over 700 cranberry farmers in the United States.
Ocean Spray dominates the fruit juice category in North America with its cranberry sauces, fruit snacks and juices. Their 100% cranberry juices and cranberry juice blends are widely popular.
The classic Ocean Spray Cranberry cocktail blend is a Thanksgiving staple in American homes. Ocean Spray reaches consumers in over 100 countries through major retailers and online channels.
6. Citrus World
Florida’s Natural Growers is a fruit farming cooperative formed in 1933 and headquartered in Florida. Under its brand Citrus World, the co-op markets and sells not-from-concentrate orange juice.
As a producer cooperative, Citrus World enables fruit growers to leverage economies of scale in production and marketing. Their premium juice brand, Florida’s Natural, is one of the top-selling orange juice brands in the United States.
Citrus World continually innovates in process technology, sustainable practices and product development to stay competitive in the juice market. Their range includes orange juices, grapefruit juices, apple juices, blends and organic juices.
7. Austria Juice
Austria Juice of Kröllendorf, Austria is Europe’s largest fruit juice company with juices sold in over 50 countries. It offers fruit juices, fruit juice concentrates, fruit purees and customized beverage solutions.
Austria Juice sources fruits and vegetables from contract growers as well as imports to meet demand. Their assortment spans apple, pear, berry and tropical juices. About 50% of their sales are within Europe, followed by Asia, the Middle East and Africa.
Austria Juice supplies retail branded juices under Pago and Pfanner names. Private label juices are also produced for major European retailers.
8. Fruité Entreprises
Fruité is a leading producer of fruit juices headquartered in France. Their brand, Fruité, offers fruit juices, fruit smoothies, fruit drinks and syrups.
Fruité selections include orange, grapefruit, pineapple, apple, tomato and carrot juices as well as blends. Fruité caters to retail, out-of-home and foodservice channels covering over 80 countries globally.
Fruité constantly innovates and was one of the first brands in Europe to launch cold pressed juice. They focus on premium quality, responsible farming and sustainable operations.
9. Kerry Group
Headquartered in Ireland, Kerry Group manufactures food, beverage and pharmaceutical products marketed in over 140 countries. Their nutrition division offers juice and fruit solutions for foodservice clients and retailers.
Through strategic acquisitions, Kerry Group recently acquired flavors company CCF which manufactures juice concentrates. They now provide a wide range of fruit preparations and inclusions like fillings, toppings, purees and juice concentrates for markets globally.
10. Döhler
Döhler of Darmstadt, Germany is a global producer of natural ingredients for the food and beverage industry. Fruit juice concentrates are one of Döhler’s core product groups, sold across 120+ countries worldwide.
Döhler supplies fruit juice concentrates made from oranges, apples, grapes and tropical fruits among others. These B2B solutions enable food and beverage companies to formulate products like soft drinks, fruit drinks, dairy products, confectionery and bakery goods.
Through continuous RD and agricultural sourcing, Döhler is expanding its portfolio of customized fruit ingredients.