Functional beverage trends 2023

Digestive health benefits and boost energy beverages are among the trends. Functional beverage that boost cognitive health are rising. Companies are looking for ingredient combinations to maximize health and mental benefits.

Caffeine is one of the widely used ingredients in energy drinks. But more people are becoming aware of the possible negative effects like anxious, jittery feelings that make it hard to sit still and focus. So consumers seek the replacement to avoid the crash associated with caffeine and possible sleep discruptions.

Most vitamins are synthetically derived while organic sales are ascending to new levels year over year. Because many natural resources are not potent or stable enough to reach those levels in most beverage applications. Thanks to new extraction techniques, companies are developing vitamin extracts derived from nature.

Many consumers are aware that environmental factors and certain lifestyle choices will impact their overall health. The demand of filtering and eliminating toxins at the cellular level are more getting interests. And beverages can be an innovative system to help enhance our body’s natural detoxification system.

There are some ready to drink beverages are considered healthy hydration drinks. They are providing refreshment and stimulating benefits without the possible detrimental effects of coffee that could make someone jittery or crash. These drinks are organoleptic, stimulating the sense of smell, sight and taste.

Suppliers are looking to utilize new ingredients that better meet the functional goals of consumers. Sports drink are expanding the ingredients to enhance sports nutrition benefits. Also drinks that boost cognitive health and energy experiment with ingredients such as CBD, collagen, and adaptogens. These ingredients are popular among millennials although the use of these ingredients will likely spur a movement to go back to the basic vitamins and minerals.